Changing channels – can Silicon Valley transform TV?

What is the problem with television – and has Silicon Valley got the answers?

For the last decade we have been told that TV is ripe for an internet revolution, but so far the attempts of major software firms like Google and Microsoft to change our viewing habits have made little impact.

But in California there is a man who thinks he knows where they have gone wrong.

“Silicon Valley is only now beginning to understand what TV is about,” says Maksim Ioffe. “It’s a ‘lean back’ experience, not a ‘lean forward’ experience as web surfing is.

“You’re seeing these growing pains as the hi-tech culture tries to digest and understand television.”

Maksim may have a point for full article follow this link