World’s first social media-driven lightshow.
This is just amazing!
Legendary athlete Daley Thompson has launched a lightshow on the London Eye which will be driven by Twitter users’ enthusiasm for the Olympics.
The landmark will be lit up each night of the Games in relation to positive or negative London 2012 comments on the social networking site.
EDF Energy, which sponsors the wheel, said it was the world’s first social media-driven lightshow.
The show will start at 21:00 BST each day of the Olympics and Paralympics.
The top sporting moments of the day will be projected using different coloured lights.
People are being encouraged to tweet their thoughts on London 2012 using #Energy2012.
Experts on “sentiment analysis” developed an intuitive algorithm for the effect, said EDF Energy.
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